Category Archives: Press Release

The Unconventional Guide for Writing a Press Release That Gets Results

A press release is perhaps the best and the cheapest way to get maximum media coverage. In fact, no public relations strategy is complete without press releases. It is usually a one-page document consisting of a newsworthy story. A compelling press release can generate new leads and capture the attention of journalists, prompting them to cover the topic in different electronic and print media. Read More The Unconventional Guide for Writing a Press Release That Gets Results

Mansi Dhorda is a PR account manager at PR Mention – A Digital PR agency that works with corporates and brands to create, enhance and sustain their reputations using various traditional and digital platforms. With rich experience in the communications field, Mansi has successfully devised communications strategies and PR campaigns for several global and local brands. She is an active contributor to various Advertising and Marketing, PR and Brand Communication Websites, including Entrepreneur, Jeff Bullas, Duct Tape Marketing, and Succeed as Your Own Boss. Feel free to reach out to her on her Twitter handle: @mansidhorda

8 Simple but Important Things to Remember When Writing a Great Press Release

Online PR is one of the most effective marketing strategies for several businesses and press releases are an integral part of it. No other form of content can be as effective as a press release to gain some media coverage and attract potential consumers. In fact, it is a favourite tool for digital marketing companies to generate backlinks from quality websites.

Read More 8 Simple but Important Things to Remember When Writing a Great Press Release

Mansi Dhorda is a PR account manager at PR Mention – A Digital PR agency that works with corporates and brands to create, enhance and sustain their reputations using various traditional and digital platforms. With rich experience in the communications field, Mansi has successfully devised communications strategies and PR campaigns for several global and local brands. She is an active contributor to various Advertising and Marketing, PR and Brand Communication Websites, including Entrepreneur, Jeff Bullas, Duct Tape Marketing, and Succeed as Your Own Boss. Feel free to reach out to her on her Twitter handle: @mansidhorda