The COVID-19 pandemic and the social distancing requirements surrounding it mean the virus outbreak has drastically changed how people work, socialize and shop. Its effects likely mean you must do business differently and handle marketing in coronavirus with care.

Read More How to Keep Your Customers During the COVID-19 Crisis →

Kayla Matthews

Kayla Matthews is a digital marketing journalist and writer whose work has been published on Outbrain, Marketing Dive, Contently and Inc.com, among others. To read more from Kayla, please visit her personal blog at https://productivitybytes.com

As we move into a new year, you might be wondering what marketing metrics are current and which ones you should say goodbye to in 2020. If you let some of them go, what should you replace them with? After all, it’s important to keep a handle on the data available and make the best marketing decisions possible for your brand.

Read More 5 Marketing Metrics to Say Goodbye to in 2020 →

Kayla Matthews

Kayla Matthews is a digital marketing journalist and writer whose work has been published on Outbrain, Marketing Dive, Contently and Inc.com, among others. To read more from Kayla, please visit her personal blog at https://productivitybytes.com