All posts by Kayla Matthews

5 Marketing Metrics to Say Goodbye to in 2020

As we move into a new year, you might be wondering what marketing metrics are current and which ones you should say goodbye to in 2020. If you let some of them go, what should you replace them with? After all, it’s important to keep a handle on the data available and make the best marketing decisions possible for your brand.

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Kayla Matthews is a digital marketing journalist and writer whose work has been published on Outbrain, Marketing Dive, Contently and Inc.com, among others. To read more from Kayla, please visit her personal blog at https://productivitybytes.com