The way of communication has changed rapidly for the past 20 years, the evolution of social media being the notable one. The accelerating pace of change in the field of mobile development shaped the impact of social media. Across the globe, the minutes spent by people on handheld devices tops any other activity. Mobile devices are the means to connect to anywhere in the world anytime.
Any way you look at it, email marketing is the tactic to rule all tactics in marketing, which is not exactly news. It’s the most effective and long-lasting channel, one that can work for everyone and, as the stat below shows, is considered to be much-needed by brands and companies worldwide.
Although there are several podcast streaming services, iTunes remains the most popular one. Despite the growing the number of Android users, Apple devices still dominated the market with over 63.2% combined market share of podcast consumption including iOS podcast app (51.1%), iTunes Desktop (4.4%), and third-party (7.7%) market share in 2017. In other words, you need to know how to submit podcasts to iTunes if you want your podcast to be a successful one.
Podcasts aren’t a new phenomenon. They have been around for more than a decade. However, in the recent years, they have seen an immense surge in popularity which is evident from the latest data. More popularity means more competition which makes it a compulsion to have a clear and well thought out plan to promote your podcast.
The most important goal of an earned media strategy is to reach the people who need to know about your brand. Getting your content published in top blogs and publications is perhaps the best way to reach your target audience and establish yourself as a thought leader as well as grabbing maximum eyeballs for your business.