Although there are several podcast streaming services, iTunes remains the most popular one. Despite the growing the number of Android users, Apple devices still dominated the market with over 63.2% combined market share of podcast consumption including iOS podcast app (51.1%), iTunes Desktop (4.4%), and third-party (7.7%) market share in 2017. In other words, you need to know how to submit podcasts to iTunes if you want your podcast to be a successful one.
Podcasts aren’t a new phenomenon. They have been around for more than a decade. However, in the recent years, they have seen an immense surge in popularity which is evident from the latest data. More popularity means more competition which makes it a compulsion to have a clear and well thought out plan to promote your podcast.