Businesses have always counted on public relations to strengthen their brand reputation. However, the traditional ‘push’ PR tactics are neither relevant nor effective in today’s inbound world. Read More Why SEO Is a Critical Part of Every PR Strategy
There’s an excellent chance that people will look back on 2020 as an overall mistake. So far, It’s brought us a global pandemic, straining geopolitical tensions, and the eruption of long-standing police issues into worldwide protests — and as I write this, it’s only the middle of June. Who knows what else could go wrong before 2021 comes along to offer us a reprieve?
Most owners of bootstrapped startups like yours face a major challenge when it comes to PR. They don’t always have the connection or workforce to stir up a good press and create a buzz.
We live in an age of digital everything. The average person uses their smartphone to wake up and jump online several times throughout the morning. Read More Is Traditional PR Dead?
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons