We live in an age of digital everything. The average person uses their smartphone to wake up and jump online several times throughout the morning. Read More Is Traditional PR Dead? →

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons

Read More How PR is Different than Advertising →

Pratik Dholakiya

Pratik Dholakiya is the Founder of PRmention.com.

www.prmention.com/

In the 1970s, people encountered an average of 500 ads per day. Today, consumers can fast-forward through commercials and install ad blockers on their browsers to avoid the millions of businesses that want to see them something. Even still, consumers may see as many as 5,000 advertisements each day. Read More Overcoming the Negative Stigma of Marketing and PR Campaigns →

Kruti Shah

Kruti Shah is a Content Marketing Executive at Growfusely, a content marketing agency specializing in data-driven SEO.

Video is the next frontier for brands. It’s the perfect medium for telling stories and communicating otherwise complex ideas in an easy-to-grasp format. As a tool, video is also becoming one of the most commonly used forms of content.

Read More How to Strengthen Your PR Strategy Using Video →

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.