Startups are broadly categorized into – Self-funded (bootstrapped) and Investor-funded (angel investors or venture capitalists) companies. And while it is a good idea to get funding if you can, startups today can easily get going without investors.

Read More 9 Ways Self-Funded Startups Can Get Press Mentions →

There has been tremendous buzz around the field of PR. Professionals in this field always want to know more about the dos and the don’ts of PR outreach, the etiquette and the prerequisites for excelling in public relations. This made me think about how nice it would be to have all such information compiled systematically in one place, and in lucid terms. So, I decided to help all those interested in reading and learning about PR and its various nuances by doing so myself. Here we go! Read More PR Etiquettes and the Much Needed Chemistry →