The world is going digital! Or, is it?
More than half of the world’s population has access to the internet. Yet, the other half continues to remain unconnected primarily due to barriers such as socioeconomic status, geography, and disability.
Read More What Is Web Accessibility and Why You Should Invest in It in 2020
The digital world is one great equalizer. Small entrepreneurs and Fortune 500 companies alike are now using the same digital platforms to promote their brands. This was unthinkable decades ago, when bigger companies had access to costly advertising, such as TV and billboards, and small businesses did not.
A Coca-Cola businessman created the first known coupon in 1887 and since then, coupons have transformed into a huge part of the retail industry. Every day, billions of online shoppers around the world use coupons to knock a few dollars off their purchases.
Read More How to Create Digital Coupons That Attract Shoppers (Infographic)
Video is the next frontier for brands. It’s the perfect medium for telling stories and communicating otherwise complex ideas in an easy-to-grasp format. As a tool, video is also becoming one of the most commonly used forms of content.
The way of communication has changed rapidly for the past 20 years, the evolution of social media being the notable one. The accelerating pace of change in the field of mobile development shaped the impact of social media. Across the globe, the minutes spent by people on handheld devices tops any other activity. Mobile devices are the means to connect to anywhere in the world anytime.
Read More A Complete Guide for Small Businesses to Achieve Social Media Success: An Infographic
