What You Need to Know to Become a Smart Cold Caller

Web Accessibility and PR

From Fortune 500 companies to growing startups, most companies rely on cold calling to achieve their outbound sales goals. Smart cold calling can help you effectively reach out to prospects, generate post-sale opportunities, or take that initial action to build a long-term relationship with potential buyers.

Rejection is a painful experience that almost all cold callers go through, even if they’ve been doing the job for years. Some cold callers run from rejection while others are just not able to overcome it. Only a few of them are able to see beyond rejection, improve their cold calling technique, and achieve success. Smart cold calling enables you to reduce your chances of rejection and also get yourself back on your feet if you happen to face it during your cold calling campaigns.

It’s very important to use a cold calling script or template to clearly structure your conversations and avoid making embarrassing mistakes when speaking to your prospects. Whether you’re closing a deal or simply qualifying a lead, mapping out your conversations can play a crucial role in hitting hard-to-reach cold calling targets.

Smart cold calling also involves measuring key metrics and making a note of what’s working for you and what’s not. This will allow you to make the best use of your cold calling time and further improve your cold calling process and technique. Some of the important cold calling metrics you need to pay close attention to are conversion rate, qualification rate, and reach rate.

This highly descriptive infographic created by SalesIntel gives you a quick view of important cold calling statistics, how cold calling has changed, valuable cold calling tips, and how cold calling can be optimized with the help of accurate B2B data. The infographic is a great resource to know what it takes to become a cold calling pro and stay ahead of your competitors.

Smart Cold Caller

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.