All posts by Hazel Raoult

3 Key SaaS Trends to Follow in 2023

Just two decades ago, enterprise companies had to invest in expensive on-premise software for things like customer relationship management (CRM), employee tracking, business analytics, and so on.

In the last decade, however, things moved to the cloud which made it possible to bring all business functions online through Software-as-a-Service (SaaS) products. Today, over 80% of businesses make use of SaaS tools that help them scale rapidly without expensive overheads.

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How To Choose The Best Sales Tools In 7 Steps

The sales and marketing industry is one of the most dynamic and demanding facets of a business. It offers a high adrenaline experience to professionals in the industry, especially for high achievers. Sales professionals know that you must be strategic and driven in order to close a sale. 

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What Is The Best Day And Time To Send A Press Release? A Data-Driven Answer

Brand awareness, increasing web traffic, and lead generation are among the top reasons why startups invest in creating content. 

While press releases make up 34% of the most preferred type of content that startups create, they account for 67% of the results that startups get from their content efforts. 

Compared to website copy and blog posts, which account for 58% of results from content, press releases deliver more ROI. 

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Top Sales Data Analysis Techniques For Businesses

Any business that denies the importance of sales and marketing is a business that’s driving itself to the ground. Without proper sales and marketing strategies, a business will find it hard to grow at best and perform very poorly in not-so-good scenarios. 

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