Podcasts aren’t a new phenomenon. They have been around for more than a decade. However, in the recent years, they have seen an immense surge in popularity which is evident from the latest data. More popularity means more competition which makes it a compulsion to have a clear and well thought out plan to promote your podcast.
The most important goal of an earned media strategy is to reach the people who need to know about your brand. Getting your content published in top blogs and publications is perhaps the best way to reach your target audience and establish yourself as a thought leader as well as grabbing maximum eyeballs for your business.
When it comes to PR, carpet bombing or advertising through various broadcasting channels such as television, radio, and print media also produces results. However, digital advertising is rapidly taking over the traditional marketing and PR approaches. According to Statista, digital advertising will have almost half the market share by 2020 in the U.S.
With over 2 million blog posts being published on the Internet every day, grabbing the attention of your target audience isn’t going to be a walk in the park. That’s why a well-thought-out headline is the most critical aspect of your press release, irrespective of the magnitude of the actual news.
The influencer marketing trend is getting stronger by the day as marketers across the globe have started to see the tremendous benefits it can bring to both, the brand as well as the marketers. According to ‘The State of Influencer Marketing 2017’ survey by Linqia, 94% of marketers found influencer marketing to be effective in 2016. As a result, influencer marketing budgets were set to double in 2017.