Though podcasts have been around for over a decade, they are quickly emerging as a high-engagement and high-conversion content option in recent years. Podcasts have the ability to foster loyal audiences, making it tough for your competitors to attract them to their shows. No wonder, the global monthly podcast listeners are expected to grow 6-fold between the years 2016 to 2023. Read More Hear Us Out! 4 Winning Tips to Up Your Podcast Content Game
As we move into a new year, you might be wondering what marketing metrics are current and which ones you should say goodbye to in 2020. If you let some of them go, what should you replace them with? After all, it’s important to keep a handle on the data available and make the best marketing decisions possible for your brand.
With rapid advances, digitalization and technology are taking over every aspect of our lives. In just a year between January 2018 and January 2019, the world has added:
The world is going digital! Or, is it?
More than half of the world’s population has access to the internet. Yet, the other half continues to remain unconnected primarily due to barriers such as socioeconomic status, geography, and disability.
The digital world is one great equalizer. Small entrepreneurs and Fortune 500 companies alike are now using the same digital platforms to promote their brands. This was unthinkable decades ago, when bigger companies had access to costly advertising, such as TV and billboards, and small businesses did not.