The Smart Marketer’s Guide to Data-Driven Content Marketing

Marketing

31 December, 2018

Arkin Khemchandani

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This article was written as part of the SEMrush Big Blogging Contest.

Content marketers are often viewed as a creative bunch of individuals who play with words and visuals to drive traffic to their client’s website. While that’s a pretty accurate description, it doesn’t quite convey the full picture of what content marketing truly is.

Creativity is only part of the equation in being a successful content marketer. Sure, it brings new ideas to life and propels the campaign forward. But, it is data which guides the way. Read More The Smart Marketer’s Guide to Data-Driven Content Marketing →

Why Big Data is the Next Big Thing in PR

Public Relations

29 October, 2018

Guest Author

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Over the past decade, big data has become one of the most significant modern technological trends. Though it continues to evolve, big data is the driving factor behind many ongoing waves of digital transformation, including artificial intelligence, data science and the Internet of Things (IoT). Big data allows businesses in many domains to reveal patterns, trends, and associations within large, disorganized sets of data. Such crucial insight can be extremely useful across a range of industries, which is why many businesses are finding ways to leverage it. Read More Why Big Data is the Next Big Thing in PR →

Growth Hacking 101: Five Simple Strategies to Boost Your Growth Exponentially

Marketing

24 October, 2018

Arkin Khemchandani

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For startups and budding entrepreneurs, nothing matters more than “growth”. It is the single most important metric that makes or breaks a new company. For that reason, almost every startup nowadays is looking for “growth hackers” to help them grow at ludicrous rates. Read More Growth Hacking 101: Five Simple Strategies to Boost Your Growth Exponentially →

How PR, Content Marketing and SEO Fit Together

Public Relations

6 June, 2018

Dawn Mentzer

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Most companies recognize that public relations, content marketing and search engine optimization are all important for a successful brand presence online. But how they work (or should work) together for maximal impact isn’t always clear.

How to Submit Podcast to iTunes: A Complete Guide

Podcast

26 March, 2018

Pratik Dholakiya

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Although there are several podcast streaming services, iTunes remains the most popular one. Despite the growing the number of Android users, Apple devices still dominated the market with over 63.2% combined market share of podcast consumption including iOS podcast app (51.1%), iTunes Desktop (4.4%), and third-party (7.7%) market share in 2017. In other words, you need to know how to submit podcasts to iTunes if you want your podcast to be a successful one.