This article was written as part of the SEMrush Big Blogging Contest.
Content marketers are often viewed as a creative bunch of individuals who play with words and visuals to drive traffic to their client’s website. While that’s a pretty accurate description, it doesn’t quite convey the full picture of what content marketing truly is.
Creativity is only part of the equation in being a successful content marketer. Sure, it brings new ideas to life and propels the campaign forward. But, it is data which guides the way. Read More The Smart Marketer’s Guide to Data-Driven Content Marketing