Video is a powerful form of marketing that seems to grow in popularity almost daily. Everywhere you look, someone is live streaming or uploading a video. The reason video marketing is so popular is that it is a highly effective way of getting your message across and making it stick in viewers’ minds. Read More 6 Kinds of Video Marketing That Will Dominate 2020 →

2019 has come to a close, and we’re officially in 2020. For your business, that means more than just recovering from vacation brain. It means you need to start thinking about where you’re going to spend your marketing budget this year. Read More Search, Social, and PR: How You Should Balance Your Marketing Budget →

Marketing professionals are constantly looking for the best social media apps to purchase advertising and yield higher returns for their campaigns. As social media rapidly rises in user popularity, its value as a means of marketing is becoming increasingly clear.

With users spread across so many different platforms however, it can be difficult to know which platforms support the most profitable campaigns. Although it may appear simple, it is not always easy for small businesses achieve social media success. If you are interested in the most effective social media apps for buying advertising, continue reading this post.

Instagram Business Advertising

Instagram Business offers in-depth paid promotional tools within their social media platform. Advertising through Instagram Business, you have a number of placement and engagement options. Start out by creating Live Story Ads that appear for users over a 24-hour time period. Individual photo advertisements help you share your story with users who may not currently be following you.

The app uses a number of targeting features in order to help you reach the best prospective clients. As you search for the best social media apps for paid promotion, consider Instagram Business’s available tools.

Snapchat Marketing

Next, snapchat marketing is a quickly growing advertising platform for marketers to reach younger demographics. Similar to other platforms, Snapchat allows you to create ads through live stories, targeted snaps, showcased collections, or personalized filters. One of their most popular platform tools is their performance analytics.

These features allow you to track your overall campaign performance to better gauge your user impressions. At the same time, these analytics tools help you to track your total web and app conversions. These effectively measure the recordable outcomes of marketing campaigns. Consider investing in Snapchat marketing if you are looking for reliable social media advertising sources.

Facebook Ads Manager

Many marketing professionals have looked to Facebook Ads Manager to conduct full marketing campaigns through social media. Facebook Ads makes it easy to effectively identify your marketing objective, choose your audience, and place your promotional materials.

The platform allows you to customize your range preferences, and help develop budget plans and payment structures. This helps you to effectively ensure your advertisements gain enough exposure without spending too much money. At the same time, this allows you to track your results and ensure campaigns are consistently profitable. Consider Facebook Ads Manager if you are looking to leverage social media to advertise.

TikTok Ads

TikTok is quickly becoming another preferred social media marketing tool amongst professionals in the industry. Conducting marketing campaigns through this video platform offers you a number of unique placement and targeting options. Consider pre-roll ads that appear instantly once users open the app. You can also choose in-feed ads that appear as users scroll through their feed.

Moreover, consider using promoted hashtag challenges or branded effects to draw additional attention to your TikTok ads. If you are searching for the best social media platforms to purchase advertising from, be sure to consider the latest TikTok advertising options.

Twitter Advertising

Marketers should also consider advertising options through Twitter. While often overlooked, Twitter offers a number of opportunities to diversify your campaigns and amplify your message. Using

Twitter, you can target your messages by traditional marketing measures such as location, demographics, and interests. However, this platform has also developed tools to locate lookalike audiences that exhibit behaviors similar to your existing customers. By researching similar following patterns, buying preferences, followers, and online activity as similar users, these tools can accurately locate users that may be interested in your products or services.

In addition, they have tools that research and identify user behavior on other platforms to best determine their overall preferences. Analyzing this with a number of analytical tools helps you measure the success of campaigns. If you are looking for the best social media platforms to purchase advertising, consider Twitter ad options.

Conclusion

Many marketers are torn on the best social media platforms to purchase advertising materials from. Luckily, there are several effective platforms available for your marketing campaign.

Consider Facebook’s Ad Manager to target and place ads directly within user timeline feed. Instagram Business advertising can help you create a number of unique formatting and ad placement options. Look to purchase Snapchat advertising tools in order to reliably measure the success of a campaign.

TikTok ads can help you create a number of ad directive options. Furthermore, consider Twitter advertising for unique targeting options. If you are interested in the most effective social media apps for buying advertising, consider the points mentioned above.