The Smart Marketer’s Guide to Data-Driven Content Marketing

This article was written as part of the SEMrush Big Blogging Contest.

Content marketers are often viewed as a creative bunch of individuals who play with words and visuals to drive traffic to their client’s website. While that’s a pretty accurate description, it doesn’t quite convey the full picture of what content marketing truly is.

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Why Big Data is the Next Big Thing in PR

Why Big Data is the Next Big Thing in PR

Over the past decade, big data has become one of the most significant modern technological trends. Though it continues to evolve, big data is the driving factor behind many ongoing waves of digital transformation, including artificial intelligence, data science and the Internet of Things (IoT). Big data allows businesses in many domains to reveal patterns, trends, and associations within large, disorganized sets of data. Such crucial insight can be extremely useful across a range of industries, which is why many businesses are finding ways to leverage it. Read More Why Big Data is the Next Big Thing in PR

Growth Hacking 101: Five Simple Strategies to Boost Your Growth Exponentially

For startups and budding entrepreneurs, nothing matters more than “growth”. It is the single most important metric that makes or breaks a new company. For that reason, almost every startup nowadays is looking for “growth hackers” to help them grow at ludicrous rates. Read More Growth Hacking 101: Five Simple Strategies to Boost Your Growth Exponentially