Anyone who is a keen social media user would have seen those “Swipe up to buy these products, and don’t forget to use my promo code” on Instagram, and “Click the link in the description to buy the Ultimate Edition of FIFA20 at 30% less” under the YouTube videos.
Read More Marketing Trends: Integrating PR with Affiliate Marketing Campaigns
A Data Breach Investigation Report by Verizon reveals that small businesses account for nearly 60 percent of cyberattacks. Small business owners and entrepreneurs possess limited expertise to implement effective cybersecurity measures. Also, most businesses operate on a shoestring budget, leaving little or no funds for cybersecurity. This makes them small businesses a favorite target of cybercriminals.
Read More SEO and Cybersecurity: Understanding Cybersecurity from the SEO Perspective
As we’re already wrapping up the first quarter of 2019, it would be a good idea to take a quick look at what the forthcoming three quarters may have in store for PR.
With the advancement of technology, many old-school PR practices have lost their edge.
Content marketers are often viewed as a creative bunch of individuals who play with words and visuals to drive traffic to their client’s website. While that’s a pretty accurate description, it doesn’t quite convey the full picture of what content marketing truly is.
Read More The Smart Marketer’s Guide to Data-Driven Content Marketing
Over the past decade, big data has become one of the most significant modern technological trends. Though it continues to evolve, big data is the driving factor behind many ongoing waves of digital transformation, including artificial intelligence, data science and the Internet of Things (IoT). Big data allows businesses in many domains to reveal patterns, trends, and associations within large, disorganized sets of data. Such crucial insight can be extremely useful across a range of industries, which is why many businesses are finding ways to leverage it. Read More Why Big Data is the Next Big Thing in PR
