If you are a SaaS business reading this, here is a question.
What is your brand reputation like?
Yay, or meh?
If ‘Yay’, you can always do better, and if ‘Meh’, it’s just a matter of time before you start doing better.
How? Two words: digital PR.
Keep reading to gather these three key takeaways:
To grow in SaaS, you need to PRep right. And by PRep, we mean a sound digital PR plan.
But wait, isn’t a PR strategy hard to justify for bootstrapped SaaS firms — especially when the effects are more qualitative than quantitative? Therein lies the craft.
Read More 3 Examples of Digital PR Done Right from SaaS CompaniesFrom the fastest-growing app– TikTok to the second-biggest search engine– YouTube, videos are making a big splash online. This type of content format has now become a go-to for businesses to expand their reach and stay relevant.
Today, more than 86% of businesses have integrated video marketing strategy into their overall campaign. Entertaining product videos, educational landing page videos, and bite-sized social videos, more and more businesses come up with content ideas to keep their target audiences engaged.
Read More How to Start a Video Marketing Campaign for Your BusinessAutomated emails acquire hot leads that bring in actual revenue for your business. And you don’t need to take our word for it—we’ve got data to back this up:
Clearly, mastering cold email outreach is a worthy initiative.
Read More How to Automate Your Cold Email Outreach in 6 Easy StepsBuilding a strong brand and gaining customer trust is the ultimate goal of any SaaS business. However, what most SaaS companies fail to understand is that there are many obstacles hindering them from achieving this goal.
Read More The Top 6 Strategies for SaaS Marketing
