We’ve all grown up listening to stories and enjoying them and till date, nothing has changed. Compelling stories are easier to remember compared to cold, hard facts.
This is why storytelling can be an effective tool to communicate with and motivate the masses, and digital PR agencies are focusing on storytelling in their PR campaigns. While storytelling may seem fairly simple, using brand stories to influence human emotions can be tricky.
Read More 9 Tips For Building Brand Stories That Can Influence Audience Sentiments
Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the loopholes in it, which can be studied for improving future campaigns.
Read More 10 Methods to Measure the Success of a PR Campaign
A press release is perhaps the best and the cheapest way to get maximum media coverage. In fact, no public relations strategy is complete without press releases. It is usually a one-page document consisting of a newsworthy story. A compelling press release can generate new leads and capture the attention of journalists, prompting them to cover the topic in different electronic and print media. Read More The Unconventional Guide for Writing a Press Release That Gets Results
Online PR is one of the most effective marketing strategies for several businesses and press releases are an integral part of it. No other form of content can be as effective as a press release to gain some media coverage and attract potential consumers. In fact, it is a favourite tool for digital marketing companies to generate backlinks from quality websites.
Read More 8 Simple but Important Things to Remember When Writing a Great Press Release
Media relations entails connecting directly with those who make news and features in the mass media. It works to make the most of favorable coverage in the media without directly advertising. One of the biggest challenges of dealing with the media is figuring out what they’re looking for and enabling them to present your brand accurately.
Read More Expert Guide: Integrating Media Relations with Your Business Strategy