How to Start a Video Marketing Campaign for Your Business

From the fastest-growing app– TikTok to the second-biggest search engine– YouTube, videos are making a big splash online. This type of content format has now become a go-to for businesses to expand their reach and stay relevant.

Today, more than 86% of businesses have integrated video marketing strategy into their overall campaign. Entertaining product videos, educational landing page videos, and bite-sized social videos, more and more businesses come up with content ideas to keep their target audiences engaged. 

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How to Automate Your Cold Email Outreach in 6 Easy Steps

Automated emails acquire hot leads that bring in actual revenue for your business. And you don’t need to take our word for it—we’ve got data to back this up:

  • Nearly 4.26 billion people use emails worldwide, meaning you can quickly get in touch with a person through email.
  • 64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021

Clearly, mastering cold email outreach is a worthy initiative.

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12 New-Age Content Marketing Tools Every SaaS Business Needs To Grow

Since marketing fosters development and growth, it is a crucial component of the SaaS industry’s expanding network.

The needs and qualities of SaaS services differ from those of tangible things. Hence SaaS enterprises are unable to employ conventional marketing tactics. SaaS companies confront a specific set of marketing issues, so you’ll need a specialized toolkit to get over these obstacles and accomplish your objectives.

Software firms have a long, challenging customer journey to optimize, from converting existing users into paying subscribers, fine-tuning your sales funnel, and keeping users to maximize lifetime value.

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