From the fastest-growing app– TikTok to the second-biggest search engine– YouTube, videos are making a big splash online. This type of content format has now become a go-to for businesses to expand their reach and stay relevant.

Today, more than 86% of businesses have integrated video marketing strategy into their overall campaign. Entertaining product videos, educational landing page videos, and bite-sized social videos, more and more businesses come up with content ideas to keep their target audiences engaged. 

Building a strong brand and gaining customer trust is the ultimate goal of any SaaS business. However, what most SaaS companies fail to understand is that there are many obstacles hindering them from achieving this goal. 

Since marketing fosters development and growth, it is a crucial component of the SaaS industry’s expanding network.

The needs and qualities of SaaS services differ from those of tangible things. Hence SaaS enterprises are unable to employ conventional marketing tactics. SaaS companies confront a specific set of marketing issues, so you’ll need a specialized toolkit to get over these obstacles and accomplish your objectives.

Software firms have a long, challenging customer journey to optimize, from converting existing users into paying subscribers, fine-tuning your sales funnel, and keeping users to maximize lifetime value.

Businesses must be at the forefront of new technology and solutions to survive in today’s industry. Otherwise, they will be left in the dust by their competitors.