From the fastest-growing app– TikTok to the second-biggest search engine– YouTube, videos are making a big splash online. This type of content format has now become a go-to for businesses to expand their reach and stay relevant.

Today, more than 86% of businesses have integrated video marketing strategy into their overall campaign. Entertaining product videos, educational landing page videos, and bite-sized social videos, more and more businesses come up with content ideas to keep their target audiences engaged. 

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Building a strong brand and gaining customer trust is the ultimate goal of any SaaS business. However, what most SaaS companies fail to understand is that there are many obstacles hindering them from achieving this goal. 

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Since marketing fosters development and growth, it is a crucial component of the SaaS industry’s expanding network.

The needs and qualities of SaaS services differ from those of tangible things. Hence SaaS enterprises are unable to employ conventional marketing tactics. SaaS companies confront a specific set of marketing issues, so you’ll need a specialized toolkit to get over these obstacles and accomplish your objectives.

Software firms have a long, challenging customer journey to optimize, from converting existing users into paying subscribers, fine-tuning your sales funnel, and keeping users to maximize lifetime value.

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Businesses must be at the forefront of new technology and solutions to survive in today’s industry. Otherwise, they will be left in the dust by their competitors. 

Hazel Raoult

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.

www.prmention.com

The sales and marketing industry is one of the most dynamic and demanding facets of a business. It offers a high adrenaline experience to professionals in the industry, especially for high achievers. Sales professionals know that you must be strategic and driven in order to close a sale. 

Hazel Raoult

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.

www.prmention.com