This article was written as part of the SEMrush Big Blogging Contest.

Content marketers are often viewed as a creative bunch of individuals who play with words and visuals to drive traffic to their client’s website. While that’s a pretty accurate description, it doesn’t quite convey the full picture of what content marketing truly is.

Read More The Smart Marketer’s Guide to Data-Driven Content Marketing →

Arkin Khemchandani

Arkin Khemchandani is a Content Marketer at The 20 Media. A self-proclaimed and proud introvert, he loves spending time at the beach. Creating quality content has been his drive for quite a while now, and he is a firm believer in the Inbound Methodology. In his spare time, he enjoys playing football, listening to music, go-karting, and gaming. Connect with him on Twitter: @arkin008

For startups and budding entrepreneurs, nothing matters more than “growth”. It is the single most important metric that makes or breaks a new company. For that reason, almost every startup nowadays is looking for “growth hackers” to help them grow at ludicrous rates. Read More Growth Hacking 101: Five Simple Strategies to Boost Your Growth Exponentially →

Arkin Khemchandani

Arkin Khemchandani is a Content Marketer at The 20 Media. A self-proclaimed and proud introvert, he loves spending time at the beach. Creating quality content has been his drive for quite a while now, and he is a firm believer in the Inbound Methodology. In his spare time, he enjoys playing football, listening to music, go-karting, and gaming. Connect with him on Twitter: @arkin008