This article was written as part of the SEMrush Big Blogging Contest.

Content marketers are often viewed as a creative bunch of individuals who play with words and visuals to drive traffic to their client’s website. While that’s a pretty accurate description, it doesn’t quite convey the full picture of what content marketing truly is.

Creativity is only part of the equation in being a successful content marketer. Sure, it brings new ideas to life and propels the campaign forward. But, it is data which guides the way. Read More The Smart Marketer’s Guide to Data-Driven Content Marketing →

Arkin Khemchandani

Arkin Khemchandani is a Content Marketer at The 20 Media. A self-proclaimed and proud introvert, he loves spending time at the beach. Creating quality content has been his drive for quite a while now, and he is a firm believer in the Inbound Methodology. In his spare time, he enjoys playing football, listening to music, go-karting, and gaming. Connect with him on Twitter: @arkin008

For startups and budding entrepreneurs, nothing matters more than “growth”. It is the single most important metric that makes or breaks a new company. For that reason, almost every startup nowadays is looking for “growth hackers” to help them grow at ludicrous rates. Read More Growth Hacking 101: Five Simple Strategies to Boost Your Growth Exponentially →

Arkin Khemchandani

Arkin Khemchandani is a Content Marketer at The 20 Media. A self-proclaimed and proud introvert, he loves spending time at the beach. Creating quality content has been his drive for quite a while now, and he is a firm believer in the Inbound Methodology. In his spare time, he enjoys playing football, listening to music, go-karting, and gaming. Connect with him on Twitter: @arkin008