Category Archives: Press Release

How to Write the Most Eye-Catching Headlines for Your Press Release

Writing headline for press release

With over 2 million blog posts being published on the Internet every day, grabbing the attention of your target audience isn’t going to be a walk in the park. That’s why a well-thought-out headline is the most critical aspect of your press release, irrespective of the magnitude of the actual news.

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Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral

The Unconventional Guide for Writing a Press Release That Gets Results

A press release is perhaps the best and the cheapest way to get maximum media coverage. In fact, no public relations strategy is complete without press releases. It is usually a one-page document consisting of a newsworthy story. A compelling press release can generate new leads and capture the attention of journalists, prompting them to cover the topic in different electronic and print media. Read More The Unconventional Guide for Writing a Press Release That Gets Results

Mansi Dhorda is a PR account manager at PRmention – A Digital PR agency that works with corporates and brands to create, enhance and sustain their reputations using various traditional and digital platforms. With rich experience in the communications field, Mansi has successfully devised communications strategies and PR campaigns for several global and local brands. She is an active contributor to various Advertising and Marketing, PR and Brand Communication Websites, including Entrepreneur, Jeff Bullas, Duct Tape Marketing, and Succeed as Your Own Boss. Feel free to reach out to her on her Twitter handle: @mansidhorda

8 Simple but Important Things to Remember When Writing a Great Press Release

Online PR is one of the most effective marketing strategies for several businesses and press releases are an integral part of it. No other form of content can be as effective as a press release to gain some media coverage and attract potential consumers. In fact, it is a favourite tool for digital marketing companies to generate backlinks from quality websites.

Read More 8 Simple but Important Things to Remember When Writing a Great Press Release

Mansi Dhorda is a PR account manager at PRmention – A Digital PR agency that works with corporates and brands to create, enhance and sustain their reputations using various traditional and digital platforms. With rich experience in the communications field, Mansi has successfully devised communications strategies and PR campaigns for several global and local brands. She is an active contributor to various Advertising and Marketing, PR and Brand Communication Websites, including Entrepreneur, Jeff Bullas, Duct Tape Marketing, and Succeed as Your Own Boss. Feel free to reach out to her on her Twitter handle: @mansidhorda