All posts by Pratik Dholakiya

Newsjacking: The Secret PR Ingredient to Build SaaS Brand Awareness in 2023

11 October, 2022
Pratik Dholakiya
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25,000 companies and 14 billion customers – that’s the state of SaaS today. It’s a crowded market, growing further with a promising outlook. SaaS revenue will touch US$330 billion by 2027.

It’s a whole different ball game to build your authority and amplify your voice in this business environment. Since your product has no physical presence, it’s challenging to have audiences visualize your offerings with trust.

Read More Newsjacking: The Secret PR Ingredient to Build SaaS Brand Awareness in 2023 →

Why You Should Create a Robust Digital PR Strategy for Your SaaS

10 October, 2022
Pratik Dholakiya
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If you are a SaaS business reading this, here is a question.

What is your brand reputation like?

Yay, or meh? 

If ‘Yay’, you can always do better, and if ‘Meh’, it’s just a matter of time before you start doing better.

How? Two words: digital PR.

Keep reading to gather these three key takeaways:

  • Digital PR helps you edge past competition.
  • A robust PR strategy helps improve your brand image significantly.
  • As an example, the video conferencing giant — Zoom — has a robust PR plan in place.
Read More Why You Should Create a Robust Digital PR Strategy for Your SaaS →

3 Examples of Digital PR Done Right from SaaS Companies

7 October, 2022
Pratik Dholakiya
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To grow in SaaS, you need to PRep right. And by PRep, we mean a sound digital PR plan.

But wait, isn’t a PR strategy hard to justify for bootstrapped SaaS firms — especially when the effects are more qualitative than quantitative? Therein lies the craft.

Read More 3 Examples of Digital PR Done Right from SaaS Companies →