The most important goal of an earned media strategy is to reach the people who need to know about your brand. Getting your content published in top blogs and publications is perhaps the best way to reach your target audience and establish yourself as a thought leader as well as grabbing maximum eyeballs for your business.
When it comes to PR, carpet bombing or advertising through various broadcasting channels such as television, radio, and print media also produces results. However, digital advertising is rapidly taking over the traditional marketing and PR approaches. According to Statista, digital advertising will have almost half the market share by 2020 in the U.S.
The influencer marketing trend is getting stronger by the day as marketers across the globe have started to see the tremendous benefits it can bring to both, the brand as well as the marketers. According to ‘The State of Influencer Marketing 2017’ survey by Linqia, 94% of marketers found influencer marketing to be effective in 2016. As a result, influencer marketing budgets were set to double in 2017.
A friend of mine recently had the opportunity to take some time out of her business trip to indulge in a bit of Vitamin Sea. As she recounted her scuba diving experience over coffee, I couldn’t help but feel a growing sense of wonder and amazement for the deep blue.
Long after our rendezvous, my mind kept going over and over our conversation, and I found myself being inspired enough to take a scuba diving vacation right away! Unfortunately, my PR job doesn’t give me that privilege, so all I could do was read up as much as I could on this sport so that I was well-prepared before my next holiday. Read More 5 Things to Learn about Public Relations from Scuba Diving
The digital space changes quickly, and those who are unable to keep pace with the changes are overpowered by those who adapt to them soon enough. Each year brings with it new trends that redefine the way marketing and communication are done. PR is no different. Public relations and overall marketing communications have experienced a drastic change over the years. In other words, businesses need to adapt to the rapid changes and evolve in order to stay ahead. Read More 5 PR Trends Every Marketer Should Watch out For