Category Archives: Public Relations

Why You Should Create a Robust Digital PR Strategy for Your SaaS

If you are a SaaS business reading this, here is a question.

What is your brand reputation like?

Yay, or meh? 

If ‘Yay’, you can always do better, and if ‘Meh’, it’s just a matter of time before you start doing better.

How? Two words: digital PR.

Keep reading to gather these three key takeaways:

  • Digital PR helps you edge past competition.
  • A robust PR strategy helps improve your brand image significantly.
  • As an example, the video conferencing giant — Zoom — has a robust PR plan in place.
Read More Why You Should Create a Robust Digital PR Strategy for Your SaaS

PR Stunts: Everything you Need to know

What kills a skunk is the publicity it gives itself.”
Abraham Lincoln, the 16th American president

From that quote, it’s easy to conclude that skunks got it all wrongly and need a good PR campaign to turn things around.

Capturing a client’s attention to a service or a product has always been the number one challenge for all businesses. Leading companies have come a long way and applied unlimited marketing strategies, including newspaper and TV advertisements, arriving on billboards, social media platforms, and others.

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PR for Restaurants: Spread the Word By Practicing These Strategies

Web Accessibility and PR

Christmas is near, and if you own or run a restaurant, the best way to boost sales and brand awareness is to begin thinking of how you can get more bookings and foot traffic in the door using PR marketing strategies.

Read More PR for Restaurants: Spread the Word By Practicing These Strategies

JetOctopus-Recommended Technical SEO Hacks for Your PR Agency Website

Web Accessibility and PR

Around 68 percent of all online experiences start with a search engine.

What’s more?

Nearly 75 percent of consumers judge a company’s credibility based on its website.

Read More JetOctopus-Recommended Technical SEO Hacks for Your PR Agency Website

4 Winning PR Strategies to Boost Your Ecommerce Outreach

The number of digital marketplaces has skyrocketed over the last decade. It is estimated that by 2024, retail eCommerce stores will reach $6.8 trillion, accounting for almost 25% of global retail sales. At present, there are almost 24 million eCommerce businesses around the world, catering to a whopping two billion digital buyers.

Read More 4 Winning PR Strategies to Boost Your Ecommerce Outreach