If you are a SaaS business reading this, here is a question.
What is your brand reputation like?
Yay, or meh?
If ‘Yay’, you can always do better, and if ‘Meh’, it’s just a matter of time before you start doing better.
How? Two words: digital PR.
Keep reading to gather these three key takeaways:
“What kills a skunk is the publicity it gives itself.”
Abraham Lincoln, the 16th American president
From that quote, it’s easy to conclude that skunks got it all wrongly and need a good PR campaign to turn things around.
Capturing a client’s attention to a service or a product has always been the number one challenge for all businesses. Leading companies have come a long way and applied unlimited marketing strategies, including newspaper and TV advertisements, arriving on billboards, social media platforms, and others.
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Carl Torrence is a Content Marketer at Marketing Digest. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums in the loop.
Christmas is near, and if you own or run a restaurant, the best way to boost sales and brand awareness is to begin thinking of how you can get more bookings and foot traffic in the door using PR marketing strategies.
Read More PR for Restaurants: Spread the Word By Practicing These Strategies
PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.
Around 68 percent of all online experiences start with a search engine.
What’s more?
Nearly 75 percent of consumers judge a company’s credibility based on its website.
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Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.
The number of digital marketplaces has skyrocketed over the last decade. It is estimated that by 2024, retail eCommerce stores will reach $6.8 trillion, accounting for almost 25% of global retail sales. At present, there are almost 24 million eCommerce businesses around the world, catering to a whopping two billion digital buyers.
Read More 4 Winning PR Strategies to Boost Your Ecommerce Outreach
Carl Torrence is a Content Marketer at Marketing Digest. His core expertise lies in developing data-driven content for brands, SaaS businesses, and agencies. In his free time, he enjoys binge-watching time-travel movies and listening to Linkin Park and Coldplay albums in the loop.
