Category Archives: Public Relations

How PR, Content Marketing and SEO Fit Together

Most companies recognize that public relations, content marketing and search engine optimization are all important for a successful brand presence online. But how they work (or should work) together for maximal impact isn’t always clear.

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Dawn Mentzer is a contributing writer for Straight North, a leading Chicago SEO company that provides a full suite of Internet marketing services. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.

How to Get Published on Popular Blogs and Publications in a Single Shot

Getting published in popular blogs and publications

The most important goal of an earned media strategy is to reach the people who need to know about your brand. Getting your content published in top blogs and publications is perhaps the best way to reach your target audience and establish yourself as a thought leader as well as grabbing maximum eyeballs for your business.

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Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral

How to Enhance PR Results Using Behavioral Targeting

When it comes to PR, carpet bombing or advertising through various broadcasting channels such as television, radio, and print media also produces results. However, digital advertising is rapidly taking over the traditional marketing and PR approaches. According to Statista, digital advertising will have almost half the market share by 2020 in the U.S.

Read More How to Enhance PR Results Using Behavioral Targeting

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral

Here’s How to Rule Media with This Influencer Marketing Strategy

Influencer Marketing Strategy

The influencer marketing trend is getting stronger by the day as marketers across the globe have started to see the tremendous benefits it can bring to both, the brand as well as the marketers. According to ‘The State of Influencer Marketing 2017’ survey by Linqia, 94% of marketers found influencer marketing to be effective in 2016. As a result, influencer marketing budgets were set to double in 2017.

Read More Here’s How to Rule Media with This Influencer Marketing Strategy

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral

5 Things to Learn about Public Relations from Scuba Diving

A friend of mine recently had the opportunity to take some time out of her business trip to indulge in a bit of Vitamin Sea. As she recounted her scuba diving experience over coffee, I couldn’t help but feel a growing sense of wonder and amazement for the deep blue.

Long after our rendezvous, my mind kept going over and over our conversation, and I found myself being inspired enough to take a scuba diving vacation right away! Unfortunately, my PR job doesn’t give me that privilege, so all I could do was read up as much as I could on this sport so that I was well-prepared before my next holiday. Read More 5 Things to Learn about Public Relations from Scuba Diving

Mansi Dhorda is a PR account manager at PRmention – A Digital PR agency that works with corporates and brands to create, enhance and sustain their reputations using various traditional and digital platforms. With rich experience in the communications field, Mansi has successfully devised communications strategies and PR campaigns for several global and local brands. She is an active contributor to various Advertising and Marketing, PR and Brand Communication Websites, including Entrepreneur, Jeff Bullas, Duct Tape Marketing, and Succeed as Your Own Boss. Feel free to reach out to her on her Twitter handle: @mansidhorda