There’s an excellent chance that people will look back on 2020 as an overall mistake. So far, It’s brought us a global pandemic, straining geopolitical tensions, and the eruption of long-standing police issues into worldwide protests — and as I write this, it’s only the middle of June. Who knows what else could go wrong before 2021 comes along to offer us a reprieve?
Most owners of bootstrapped startups like yours face a major challenge when it comes to PR. They don’t always have the connection or workforce to stir up a good press and create a buzz.
We live in an age of digital everything. The average person uses their smartphone to wake up and jump online several times throughout the morning. Read More Is Traditional PR Dead?
In the 1970s, people encountered an average of 500 ads per day. Today, consumers can fast-forward through commercials and install ad blockers on their browsers to avoid the millions of businesses that want to see them something. Even still, consumers may see as many as 5,000 advertisements each day. Read More Overcoming the Negative Stigma of Marketing and PR Campaigns
Video is the next frontier for brands. It’s the perfect medium for telling stories and communicating otherwise complex ideas in an easy-to-grasp format. As a tool, video is also becoming one of the most commonly used forms of content.