In the 1970s, people encountered an average of 500 ads per day. Today, consumers can fast-forward through commercials and install ad blockers on their browsers to avoid the millions of businesses that want to see them something. Even still, consumers may see as many as 5,000 advertisements each day. Read More Overcoming the Negative Stigma of Marketing and PR Campaigns
Video is the next frontier for brands. It’s the perfect medium for telling stories and communicating otherwise complex ideas in an easy-to-grasp format. As a tool, video is also becoming one of the most commonly used forms of content.
Anyone who is a keen social media user would have seen those “Swipe up to buy these products, and don’t forget to use my promo code” on Instagram, and “Click the link in the description to buy the Ultimate Edition of FIFA20 at 30% less” under the YouTube videos.
As we’re already wrapping up the first quarter of 2019, it would be a good idea to take a quick look at what the forthcoming three quarters may have in store for PR.
With the advancement of technology, many old-school PR practices have lost their edge.
Over the past decade, big data has become one of the most significant modern technological trends. Though it continues to evolve, big data is the driving factor behind many ongoing waves of digital transformation, including artificial intelligence, data science and the Internet of Things (IoT). Big data allows businesses in many domains to reveal patterns, trends, and associations within large, disorganized sets of data. Such crucial insight can be extremely useful across a range of industries, which is why many businesses are finding ways to leverage it. Read More Why Big Data is the Next Big Thing in PR