Your company website is an essential digital marketing and sales tool. No matter what industry you’re in, it must be able to convey your brand messaging and generate sales or leads effectively.

With so much competition online, having a simple website isn’t enough; you must follow best practices for structure, make it responsive and easy to navigate, and follow user experience (UX) web design tactics to ensure a good experience that leads to a higher conversion rate.

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Every entrepreneur’s dream and desire is to build a successful business. Many people’s mindsets center around having an idea, starting a business, attracting clients, and making money. Unfortunately, life often has other plans, and starting a business takes multiple steps.

While it is not impossible, it does require creating a well-thought-out product roadmap that will put you on the right track. And in order for your company to withstand the test of time and weather storms and adversities, you need to build it on a rock-solid foundation that covers all the essentials.

Ashley Kemper

Ashley Kemper is an Assistant Editor at Commerce Mentors. She has 5+ years of experience in writing about Marketing, SEO, and Technology. She also helps with the end-to-end execution of content strategy. When not writing, Ashley spends most of her time reading and cooking. As a sports enthusiast, she spends her weekends running and watching badminton tournaments.

It’s essential to update the old version of your Magento store as soon as possible to avoid any issues with other plugins that do not work correctly. Also, it is time to make sure you have tested the eCommerce store on your CMS. If not, then move to another one. If you are using PHP version 5+, this is not an issue, but you need to test your site manually if you are using a different version of PHP. This will not break the website or anything else but only fix any error that some previous files might cause. This article will help you a lot about Magento database maintenance. So let’s get started.

Hazel Raoult

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.

www.prmention.com

As a manager or leader, you always want to put the success of your team first. You want to inspire them to grow, become increasingly productive, exceptionally creative, and as focused as they can reasonably be on a given day.

Read More To Improve Your Team, First Work on Yourself – 7 Tips to Upgrade Your Skills →

Hazel Raoult

Hazel Raoult is the Marketing Manager at PRmention, a digital PR agency for SaaS and Tech Businesses.

www.prmention.com