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9 Tips on Designing Your Company’s Website

website design tips

Your company website is an essential digital marketing and sales tool. No matter what industry you’re in, it must be able to convey your brand messaging and generate sales or leads effectively.

With so much competition online, having a simple website isn’t enough; you must follow best practices for structure, make it responsive and easy to navigate, and follow user experience (UX) web design tactics to ensure a good experience that leads to a higher conversion rate.

Your website can make or break your business, so you must focus on a stellar design. Here are a few tips on designing your website

1. Make It Responsive

Mobile responsiveness is crucial for all modern businesses because your customers will likely use their mobile devices to find your business online. Younger generations use their phones for everything, so if your target market is below the age of 40, your website must be mobile-responsive to ensure all your customers can easily access and use your website.

If customers land on your website and find it difficult to navigate or read because it’s not responsive, they’ll quickly abandon the site and possibly end up transacting with your competition just because their site was mobile responsive and yours was not. 

A poor mobile experience can also affect your website in other ways. For example, it may impact your search engine rankings, making it even more difficult for customers to find you online. 

2. Consider Navigation 

Your website must be easy to navigate by limiting your top-level menu to labeled tabs with related pages under them. This type of content hierarchy can help users easily navigate your website to find what they’re looking for, providing them with a better user experience.

You should also make it easy to go back to your home page, no matter which pages your visitors are on. 

3. Have Clear Calls-to-Action (CTA)

Every page on your website should tell visitors what to do next, whether you’re selling products online or want them to enter your sales funnel. For example, a B2B company may ask prospects to fill out a form to learn more information about different services, while an e-commerce website may have an “add to cart” button to make it easier to shop online.

Every landing page needs a clear CTA that encourages visitors to do something, whether it’s to buy a product, contact you, or download marketing collateral. 

4. Consider the User

Your website is a tool for your business, but it should help you easily communicate with visitors. If your website promotes your business and doesn’t explain why visitors should take action, they won’t. Designing your website for its users can help improve their experience and increase conversions. Most visitors spend most of their time online skimming pages, so your website should offer helpful and useful content that’s easy to understand and read.

Since your website is a digital marketing tool, it must highlight customer problems and your solutions. The reason why you’re in business is that you offer your customers something, whether it’s a product or service, that’s a solution to their problems. Highlighting their problems can help you engage them in your content, but you must discuss your solutions. Instead of focusing on why your business is the best, discuss how your solutions can help customers. 

5. Use High-Quality Images

Websites must be visually appealing with the use of high-quality images. However, you must use a mix of media to engage visitors, including pictures, graphics, icons, infographics, and videos.

Visuals make it easier for visitors to process information and learn about your products and services. However, they can also influence emotions for better or worse. For example, using high-quality images that can help show what your products and services do can make visitors want to take action. Meanwhile, using stock photos or images that don’t support your website copy can confuse visitors. 

6. Use White Space

The last thing you want to do is overwhelm website visitors and make it difficult for them to understand what your website is about. Having a simple, clean design can help you focus your users’ attention on where you want them to go.

White space prevents a cluttered appearance, allowing you to communicate value. Since too much clutter can be stressful, you don’t want to scare visitors away and force them to go to competitors just because they have a cleaner design. 

White space simplifies your design by making it easier for visitors to skim and read while not overwhelming them with too much information at once. 

7. Choose Colors Wisely 

Using the right colors on your website is a necessity for ensuring a seamless brand experience. Graphic designers learn about the psychology of color early in their studies, but it essentially boils down to the fact that different colors can evoke different emotions from customers. For example, blue cultivates trust, while green makes people think of the environment or outdoors.

If you already have brand colors, learn a little more about the psychology behind them to determine whether or not they’re effective at making your customers feel what you want them to feel about your business. From there, you can begin using those colors on your website. 

8. Showcase Products and Services on Home Page

If your business sells products and/or services, they should be highlighted on the home page. Unfortunately, many small business websites fail to show products or services on the home page, making it difficult for visitors to understand what the business does.

Showcasing your main offerings on your home page can help visitors understand whether or not they’re in the right place while allowing you to lead them down the right path to convert them. 

9. Don’t Forget a 404 Page

While you want all your website pages to work perfectly, your visitors might mistype a URL or somehow end up on a page that doesn’t exist. 404 pages are a must for every business website. While a 404 page might seem unimportant, you’d be surprised how many visitors land on them.

If you’re using analytics (such as Google Analytics), you can determine what leads customers to these pages to help create a better website structure. 

However, now and then, customers will land on them when a webpage moves to a new URL, your server goes down, or they type in the wrong URL. If you don’t have a 404 page, you’ll lose the visitor. Having a quality 404 page will keep a visitor on your website and redirect them to the right page or resources where they can find more information about your business and its products and services. 

Final Thoughts

Your website is a necessary part of your marketing strategy, allowing you to gain a competitive advantage and successfully generate leads for your business. However, it’s not enough to have a website; your website must convert visitors.

Using analytics tools, you can learn more about user behavior and web traffic to test different elements of your website to optimize conversions and increase your revenue.

Author

Ashley Nielsen earned a B.S. degree in Business Administration Marketing at Point Loma Nazarene University. She is a freelance writer where she shares knowledge about general business, marketing, lifestyle, wellness or financial tips. During her free time she enjoys being outside, staying active, reading a book, or diving deep into her favorite music.

How to Automate Your Cold Email Outreach in 6 Easy Steps

Automated emails acquire hot leads that bring in actual revenue for your business. And you don’t need to take our word for it—we’ve got data to back this up:

  • Nearly 4.26 billion people use emails worldwide, meaning you can quickly get in touch with a person through email.
  • 64% of B2B marketers say their email marketing strategy was effective for meeting business goals in 2021

Clearly, mastering cold email outreach is a worthy initiative.

Automating email outreach sets your campaign on a clear path forward—provided you implement it successfully. If you’re wondering where to start, you’ve come to the right place. 

Keep reading to see our fool-proof six-step strategy to automate your email outreach.

Benefits of automating cold email outreach

Here are some concrete reasons you should try automating your email outreach:

  • Personalize your cold emails at scale. Using automated cold outreach tools, you can take your emails to another level, from personalized text to personalized videos and images. 
  • Higher ROI. Automated cold outreach helps you send more emails and reach out to more people. This increases your chances of getting more responses from your prospects. 
  • Track the success of your outreach. By automating cold emails, you can document and measure the progress of your outreach. This enables you to increase your output or make changes to your follow-up emails based on customer behavior.  

Who should automate email outreach

For those who want to bolster their lead generation efforts and secure high conversions, automated outreach is essential. 

The average click-through rate for cold email rose significantly to 10.3% in 2021, compared to 3.4% in 2020, so it clearly works. If you want to nail cold outreach and create relationships that are meaningful to your business, automation is your best bet.

6 steps to automate outreach

You can easily set your email campaigns on a roll using this quick six-step guide.

Step 1: Identify lead buckets and segments

First, look for places to pull a list of qualified names and companies. Then, segment them or place them into “buckets.” Tools like LinkedIn Sales Navigator find leads based on criteria such as industry and location. 

Lead buckets organize and segment your leads so you don’t waste time emailing prospects that are not in your target audience. Look for common features among your prospects and group them according to those features. 

Let’s say everyone in your target audience works in marketing. Group the recipients into buckets like marketing directors, marketing managers, and CMOs. When you craft your email, you can choose the specific bucket or segment you want to reach out to. 

Sending an effective cold email requires you to consider relevant information about the recipient, which is something creating a target audience persona can help with. For example, create personas for people with the same job function, common pain points, industry, or location.

Step 2: Automate prospecting

Use automation platforms to create email sequences and schedule multiple attempts at once. Simply write effective link-building email templates tailored to the target audience persona you’ve already established. Then, use A/B testing to figure out which email templates work best. 

Next, use email automation software to store your customized email templates and automate the repetitive parts of prospecting. Then, access and schedule emails for outreach. 

Be sure to train your prospecting team in the process while you’re at it. Consider a virtual personal assistant to help if you don’t have the capacity for a whole team.

Step 3: Craft separate email pitches based on segments

Now that we’ve discussed customizing email templates, you can create templates based on the lead segments you identified. Personalized emails will stand out in prospects’ inboxes. 

Your email templates should be as authentic and personalized as possible to evoke a response from the receiver, like in this HubSpot template below:

Note how the template is based on a common pain point in an industry niche. Personalizing emails to match lead segments proves your investment in solving your prospects’ priorities.

Step 4: Automate follow-up emails 

Following up is a constant feature on any sales experts’ tips on cold emails, especially to increase the response rate. In fact, a study by Propeller revealed that 80% of sales require five follow-ups after the first email to make a sale. 

Manual follow-up for each email recipient takes a lot of time. Before long, it’s essential to automate it.

A follow-up email may be generic and fail to catch your prospect’s attention. Consider this example as one to avoid:

Hey, [First Name],

I hope you are well. I’m just following up on my previous email from last week to see if you had a chance to consider [business solution].

I’d love to talk with you to demonstrate how we could help you with your next event. 

Would any particular time suit me to give you a quick call?”

Best,

[Your Name]

Before automating generic follow-ups, consider your relationship with your prospect. Did they respond to your initial email? How long should you wait before sending a follow-up email?

Here are some relevant email follow-up cold email guidelines:

  • Send a follow-up email if there was no reply to the first email
  • Send a follow-up after at least 3-4 days of initial contact
  • Send at least 4-5 follow-ups until a reply is received

With automated email outreach software, you can automate sending based on triggers. This lets you follow up persistently without manually tracking when to send which follow-up email template. 

In a nutshell, automated follow-up emails save time. They decrease your workload while giving you room for personalization. 

Step 5: Use an email campaign and prospecting tool

An email prospecting tool helps you scale highly personalized emails, thereby increasing the productivity of your sales team. But be sure to choose a reliable prospecting software that can meet your business needs and deliver results. 

Here are a few essential components to look for:

  • Personalization features: Personalization is an integral part of your cold email campaign orchestration and should be present in your email campaign tool. While some tools offer only text personalization, others go as far as providing image personalization. So look out for the one best suited to your business.
  • Email tracking: Email tracking and analytics give you an overview of open, click, and response rates. So any good tool must have this feature.
  • Outreach campaign automation: The process of creating and sending campaigns is easier when automated, so an ideal tool should be able to do this.
  • Email deliverability features: A good email campaign tool delivers your emails straight to your recipient’s inbox and includes features like adding a delay between emails.

Reliable email prospecting platforms for your business find targeted prospects by using email finder tool, launch custom campaigns, personalize messaging, and manage your cold outreach process in one place.

Step 6: Monitor performance and optimize

The final step in automating your cold email outreach is tracking your performance and optimizing. Some vital content marketing metrics to monitor include:

  • Open rate: This is the percentage of people that opened your emails. Currently, the cold email open rate is at an average of 22%, so aim to reach or beat this number. Rewrite and A/B test your subject lines—catchy subject lines increase open rates. 
  • Response Rate: This is the number of replies received from the total number of emails sent. It involves any positive action taken on your emails like clicking a CTA, watching a video, or subscribing to a newsletter. Advanced personalization and email follow-ups increase your response rate.
  • Conversion rate: This metric indicates the percentage of recipients that convert into paying customers following your email campaign. In 2020, the conversion rate for cold emails was 15.11%, so it’s a good target rate to keep in mind when optimizing. 
  • Bounce rate: This is an important metric to track—it’s the percentage of emails that fail to be delivered. If your bounce rate is higher than 2%, email service providers may label you as spam, so always take note of that. 

Skip these steps with a PR strategy 

While automating email campaigns is a great way to create brand awareness, ask for referrals, and drive conversions, a good PR strategy is an easier option. 

Reach your target audience through PR projects like print media, radios, and town publications. Plus, enhance PR results using behavioral targeting by determining how your target audience consumes press and media coverage.

Better yet, hire a SaaS PR agency like PRmention and sit back and relax. From securing brand coverage from leading journalists to creating sellable pitches that pique curiosity, we can do it all—and do it well. 

Get more media mentions—and more clients—for your business with PRmention today. 

Author Bio:

Rana Bano is a one-part B2B content writer and one-part content strategist. She uses these parts to help SaaS brands tell their story, aiming to encourage user engagement and drive traffic.

Tips to Launch a Startup – Essential Steps and Strategies in 2022

Every entrepreneur’s dream and desire is to build a successful business. Many people’s mindsets center around having an idea, starting a business, attracting clients, and making money. Unfortunately, life often has other plans, and starting a business takes multiple steps.

While it is not impossible, it does require creating a well-thought-out product roadmap that will put you on the right track. And in order for your company to withstand the test of time and weather storms and adversities, you need to build it on a rock-solid foundation that covers all the essentials.

This article will explore some tips on building a solid foundation for a startup. Let’s start by talking about some mistakes that you should avoid.

7 sins to avoid as a new entrepreneur  

1) Skipping the fundamentals 

In the early stages of a business, a founder’s marketing efforts are frequently haphazard. A landing page is created, some material is written, and a rushed initial iteration of the firm name and logo is unveiled.

It is essential to consider how everything comes together. “But I don’t have to worry about the brand right now,” some people believe. However, worrying about the brand right from the get-go helps. Once you’ve figured out the fundamentals of your company’s mission and product positioning, settling on pricing and producing copy for your homepage become easier.

2) Overcomplicating your purpose 

Many founders bring a purpose statement, a vision, a company mission, a set of principles, and a tagline to working sessions. More often than not, this turns out to be a collection of catchphrases that no one pays attention to. They don’t have that one phrase that serves as a decision-making tool for the corporation and a way to get people rooting for them. 

There has been a considerable backlash on intentionality in recent years, with some questioning if it even matters. It’s OK to have your own internal goals, but when it comes to external messaging, ask yourself: What is the change you want to see in the world, regardless of financial gain? This can help you develop your purpose. At the absolute least, it’s critical for rallying your internal personnel, but you’ll soon find that it’s essential for everything.

There are a plethora of ways to put your purpose to use once you’ve expressed it adequately. These include: making decisions, introducing yourself, recruiting and onboarding, and your website. 

3) Not carefully considering your category 

Category definition is an essential aspect of the positioning process, and it’s one of the most common areas where founders get stuck. Simply put, you must be able to declare, “Company X is a Y that performs Z.” The category in which you’re currently playing is Y. Basically, provide individuals with a mental model of what they should consider while thinking about your firm. 

Surprisingly often, founders do not attempt to define the category in which they are operating. Giving up the opportunity to make a conscious decision can have negative repercussions. If you don’t define the arena in the minds of your target audience, they’ll have to do it for you, and they’ll do it in eight different ways, none of which will be accurate.

The sooner you begin the process of defining who you are, the better. You won’t be able to occupy that area in your target customer’s head, much less march to the same rhythm internally if you can’t describe what you stand for and where you play.

4) Trying to do everything yourself 

Entrepreneurs frequently make the mistake of believing they are alone and attempting to function without any help from people who have been there. Don’t try to start a new company on your own. Find and hire seasoned advisors who can help you with your business ideas, strategy, difficulties, and growth.

Advice from experts contains both wisdom and power. Encourage a small handful of people to join your company as advisers so that you may get regular input and make fewer mistakes.

5) Not Partnering with the right investors 

The first group of investors in a firm will make or break it. These people believe in the company’s potential even though they haven’t seen a proof of concept. After businesses have received initial money, they will communicate with investors interested in its growth and long-term viability.

6) Underestimating capital requirements 

Most entrepreneurs believe they can accomplish more with less. They overlook unknowns, obstacles, or delays along the way in order to limit equity dilution. Startup founders are prone to planning for the best-case scenario, yet things nearly never turn out exactly as planned. This mindset can be ascribed to leaders’ optimism and the fact that they have drunk their own Kool-Aid.

When it comes to capital, though, you shouldn’t let your optimism blind you to the business environment that you’re operating in. Undying optimism frequently leads to a founder needing to return to the well for a less-than-convenient capital boost.

7) Launching too quickly 

One of the most common mistakes businesses make is launching before they are ready. Once you’ve gone public and started collecting clients, make sure your systems and processes, such as payment terms and procedures, contracts, and communications, are in place. Make sure your back-end processes are in order; if they aren’t, the cracks will show, and you’ll appear unprofessional.

Now that we’ve talked about what not to do, let’s talk about how to launch a new business successfully.

7 success tips to build a thriving startup

1) Have a work-life balance 

Many entrepreneurs become wholly immersed in their business due to their desire for success. In fact, most people believe that this is a requirement for professional success. Many people think that they cannot be successful unless they are willing to work 24 hours a day, seven days a week.

In reality, this has the opposite effect, as it causes undue tension. While it is critical to maintain your drive for success, failing to give yourself a break can lead to stress and burnout. As a result, it’s important to create time for your family and other personal interests in addition to work.

This is why many businesses provide vacation time for employees to de-stress, rejuvenate, and maintain a healthy work-life balance.

2) Choose a reliable business location 

A good business location is also necessary for success. You want to be in an area where you have easy access to local resources, talent, and power. This will save money on transportation and expedite recruiting.

A good home office is vital to productivity for people who will start their business at home. Your home office should be free of constant distractions such as phone calls and visits from family and friends. This is a crucial aspect of good work ethics.

3) Develop a realistic business plan 

While stretch goals provide lots of inspiration, they are frequently impractical in the long run. Entrepreneurs would be better off creating a business strategy with acceptable and manageable goals as an alternative. Simple milestones could include obtaining adequate cash, acquiring the finest staff, and achieving realistic development. These are attainable objectives that can lead to success.

The necessity of a correct and realistic goal cannot be overstated. Your business plan should be trustworthy, with near-accurate estimates and other useful data, especially if you want to use it to attract investors and business partners.

4) Build a good product 

The product or service is a crucial aspect of a new business. In fact, your product or service is the foundation of your company, as the company would not exist without it.

In order to deliver a product or service that people value, you need to determine who your target market will be, and how you’ll sell the items. Choosing the right product and service to offer is critical to the company’s success.

After you’ve decided on a product, consider your target clients to see if you have a good digital marketing strategy in place to sell to them. This requires you to know the size of your market, where your target is located, how to reach them, and so on. The strength of your marketing department is influenced by your efforts here.

5) Create a PR and marketing strategy 

Marketing and public relations are essential to the success of any organization, and they should be a part of your foundation. Market research, defining a consumer base, product creation, and other aspects of marketing are all critical parts of any business. Marketing should be one of the priorities for a startup because it can provide a wealth of information that is critical to its success. It can, for example, reveal who your target customers are, which will influence the product’s positioning and development.

It is not enough to have a fantastic product; you must also have a top-notch marketing service to be successful.

Additionally, it is crucial to have a PR strategy to improve a brand’s image. This is the collection of all your efforts to get your brand publicity and coverage in relevant media outlets, industry journals, podcasts, and blog and social media posts. A PR strategy is comparable to a marketing plan in that it’s all about spreading the word about your brand, but it doesn’t have the same business goals that sales have.

In most cases, a public relations plan is used to increase awareness of your company, services, or goods. It also helps with maintaining favorable connections with your target audience and stakeholders.

6) Build a business website 

The accessibility of the internet has transformed the world into a global village. Furthermore, developing an online presence is non-negotiable if you want to reach your audience. Your website will connect you with clients who are thousands of kilometers away.

As a result, it’s important to take the time to create a responsive website that highlights what you have to offer. It is pointless to splurge on a website when you can make one for your business using some inexpensive themes.

7) Build a solid team 

Any startup founder will need human resources to help build the company and realize its vision and goals. Never forget that your team’s performance is directly tied to your company’s success. Ensure that you hire the correct people suited to the company’s current demands. Your team’s abilities should be complementary to the company’s needs. Make sure you add personnel in a planned way to prevent being pressed to fill positions quickly.

Conclusion 

A single person does not form a thriving startup; it’s important to surround yourself with subject matter experts and mentors from whom you can learn and on whom you can rely. Although there are various startup mistakes to avoid while growing your firm, keep in mind that errors are unavoidable, so set realistic expectations. Instead of being terrified of failing, learn from your mistakes and adjust your company strategy as needed. 

Magento Database Maintenance: All You Need To Know

It’s essential to update the old version of your Magento store as soon as possible to avoid any issues with other plugins that do not work correctly. Also, it is time to make sure you have tested the eCommerce store on your CMS. If not, then move to another one. If you are using PHP version 5+, this is not an issue, but you need to test your site manually if you are using a different version of PHP. This will not break the website or anything else but only fix any error that some previous files might cause. This article will help you a lot about Magento database maintenance. So let’s get started.

Read More Magento Database Maintenance: All You Need To Know

To Improve Your Team, First Work on Yourself – 7 Tips to Upgrade Your Skills

As a manager or leader, you always want to put the success of your team first. You want to inspire them to grow, become increasingly productive, exceptionally creative, and as focused as they can reasonably be on a given day.

Read More To Improve Your Team, First Work on Yourself – 7 Tips to Upgrade Your Skills