One of the trickiest challenges you will ever face when launching and growing your business is doing your public relations right. In its most generic term, public relation involves activities that promote a positive image and foster goodwill in order to increase sales while conveying the right message.
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
Over the last few years, it has become apparent that social media has captured the fancy of most people. The extensive use of social media has drastically changed the way people communicate and share information.
Startups are broadly categorized into – Self-funded (bootstrapped) and Investor-funded (angel investors or venture capitalists) companies. And while it is a good idea to get funding if you can, startups today can easily get going without investors.
There has been tremendous buzz around the field of PR. Professionals in this field always want to know more about the dos and the don’ts of PR outreach, the etiquette and the prerequisites for excelling in public relations. This made me think about how nice it would be to have all such information compiled systematically in one place, and in lucid terms. So, I decided to help all those interested in reading and learning about PR and its various nuances by doing so myself. Here we go! Read More PR Etiquettes and the Much Needed Chemistry