The way of communication has changed rapidly for the past 20 years, the evolution of social media being the notable one. The accelerating pace of change in the field of mobile development shaped the impact of social media. Across the globe, the minutes spent by people on handheld devices tops any other activity. Mobile devices are the means to connect to anywhere in the world anytime.
Any way you look at it, email marketing is the tactic to rule all tactics in marketing, which is not exactly news. It’s the most effective and long-lasting channel, one that can work for everyone and, as the stat below shows, is considered to be much-needed by brands and companies worldwide.
Anyone who is a keen social media user would have seen those “Swipe up to buy these products, and don’t forget to use my promo code” on Instagram, and “Click the link in the description to buy the Ultimate Edition of FIFA20 at 30% less” under the YouTube videos.
A Data Breach Investigation Report by Verizon reveals that small businesses account for nearly 60 percent of cyberattacks. Small business owners and entrepreneurs possess limited expertise to implement effective cybersecurity measures. Also, most businesses operate on a shoestring budget, leaving little or no funds for cybersecurity. This makes them small businesses a favorite target of cybercriminals.
As we’re already wrapping up the first quarter of 2019, it would be a good idea to take a quick look at what the forthcoming three quarters may have in store for PR.
With the advancement of technology, many old-school PR practices have lost their edge.