With rapid advances, digitalization and technology are taking over every aspect of our lives. In just a year between January 2018 and January 2019, the world has added:
The world is going digital! Or, is it?
More than half of the world’s population has access to the internet. Yet, the other half continues to remain unconnected primarily due to barriers such as socioeconomic status, geography, and disability.
The digital world is one great equalizer. Small entrepreneurs and Fortune 500 companies alike are now using the same digital platforms to promote their brands. This was unthinkable decades ago, when bigger companies had access to costly advertising, such as TV and billboards, and small businesses did not.
A Coca-Cola businessman created the first known coupon in 1887 and since then, coupons have transformed into a huge part of the retail industry. Every day, billions of online shoppers around the world use coupons to knock a few dollars off their purchases.
Video is the next frontier for brands. It’s the perfect medium for telling stories and communicating otherwise complex ideas in an easy-to-grasp format. As a tool, video is also becoming one of the most commonly used forms of content.