In this era, social media plays a dominant role in people’s lives. It has been a deciding factor for many purchasing decisions, whether it be for regular days or festive seasons. So, how can creators and businesses keep up with the rush?
You can learn a thing or two from effective digital marketers. There’s no template for creative marketing and no one-size-fits-all solution for success. But here are habits of digital marketing champs that you can easily adapt into your work process.
Make your ad distinctive
Since there are so many similar ads running all over the internet, it’s easy to be lost in the herd. You need to be original with your ideas to create an impact on the audience.
Building your brand requires you to have an identity. Your ads must have a distinctive look and feel to them so that it’s easy for the audience to distinguish you from your competitors. This can be done using brand elements or setting brand colors.
Incorporate those into your content to make your viewers familiar with your brand. Of course, adding some wit and humor into your ads will make them even more memorable.
Get branding cues right
Your branding is very important to catch the audience’s attention and to keep them glued. A brand can be represented in several ways, such as:
- A brand ambassador preferably belonging to your niche, industry, or target market
- A unique logo
- A catchy tagline or slogan
- Brand colors
- An image of your product or service
Branding cues can affect consumer behavior so you must get them right. Your visuals should have an impact so powerful that the consumer is compelled to buy your product. They should be consistent across all platforms to avoid confusing the audience. You should check through all creatives to match the brand’s feel.
Highlight your brand’s benefits rather than features
It’s but natural to talk about your products or services. But instead of highlighting the specs and features, focus on what’s in it for the customers. Listing down technical details may only confuse customers. Remember that not everyone is familiar with such information.
For example, if you are selling a blender, the packaging will most likely mention features, such as:
- 600 watts motor power
- Pulsing button
- Stainless steel blades
- 3-speed settings
Sounds quite impressive, right? But what do those actually do for the customer? By highlighting the benefits of each feature, you are able to give potential customers a glimpse into what they could be enjoying when they use your product:
- 600 watts motor power – Benefit: A stronger motor can handle thick, frozen smoothies, cocktails, and sorbets.
- Pulsing button – Benefit: The blender grounds up all the ice evenly so you won’t have to mix it up before starting it up again.
- Stainless steel blades – Benefits: Safe, non-rusting blades that will last a lifetime.
- 3-speed settings – Benefit: You can slow it down to add ingredients and control how thick (or thin) you want your smoothie to be.
Engage through emotion
Emotion connects humans and an effective digital marketer knows how to tap on those emotions. Evoking emotions requires a deep insight into the consumer’s psyche. You must understand what ignites the emotion that’ll benefit your product and brand.
Your ads must draw them towards your business. Stimulating emotions needs to be simple and not forced. The best way to do that’s by creating videos that tell stories your audience can easily relate to. Using a free online video editor, you can create video montages of customer testimonials or your company’s story to create hype and arouse excitement amongst your viewers.
Listen to viewer feedback
The best way to identify an effective digital marketer is to observe how well they receive and work upon feedback from the viewers. There are multiple ways to understand what the audience is trying to communicate but the first place to look at is the comment section of your ads.
Generally, most complaints and compliments a brand receives are made through social media. Keep an eye out for both positive and critical feedback as they help you grow and understand what works for the audience and what doesn’t. The way you respond to criticism will also be very important to set your brand image.
A good brand listens to its viewer’s feedback and acknowledges their queries. Once you create content based on their expectations, you’re bound to fly. Consumers often point out flaws in products that often bypass all stages of production. Thankfully, it’s not about the mistake but how soon you act upon the feedback that sets you aside from your competition.
Ready to be a rockstar digital marketer?
Digital marketing majorly focuses on creating visibility for the brand. And across the internet, the content you post will help make or break your connection with your target audience. There’s no cookie-cutter template for making each campaign a success. But, with these effective digital marketing tips, you can be well off to a good start.