Creating reports is an art and a science, but only to those who understand the power and potential of an amazing report. For many, though, reporting is tedious and time-consuming process that involves a lot of repetitive work, analyzing the data and putting it into digestible content, and simply giving the higher-ups something to be dissatisfied about. But it doesn’t have to be that way.
When it comes to PR, carpet bombing or advertising through various broadcasting channels such as television, radio, and print media also produces results. However, digital advertising is rapidly taking over the traditional marketing and PR approaches. According to Statista, digital advertising will have almost half the market share by 2020 in the U.S.