Blogging has immense value. It is a great low-cost strategy to drive organic traffic and sales to your eCommerce store. Also, regular blogging can increase the likelihood of your website ranking in the top search results. You can take a look at the recent B2C Content Marketing Report for 2021 which says that B2C marketers with a documented and planned content strategy for the next 12 months are successful at getting results. That being said, coming up with new and fresh blog topic ideas can be challenging.
Most of the time, when you sit down to write, you cannot come up with good topic ideas that will inspire your audience. To help out, we have prepared this post that enlists the best tools and methods you can use to identify relevant blog ideas.
How To Find New Blog Post Ideas For Your Online Store?
If you are looking to find new blog post ideas, there are some great tools and ways to feed you inspiration, such as:
1. Q/A Sites Like Quora
Quora is a highly reliable and authentic place to find answers to any queries that you may have. It is a hub of extremely motivated and creative people who can help you find the much-needed inspiration for eCommerce blog posts. You can create a free account on Quora or log in with your existing social media account to get started.
BuzzSumo is a cloud-based platform that helps to identify the best content and outreach opportunities across search and social. Using this incredible tool, you can find out which of your competitor’s posts are performing best in terms of social shares. Besides, you can easily discover new keywords, top customer queries, and trending stories to help formulate relevant blog topics.
3. Keyword Research
Before you start writing your blog, you must conduct proper keyword research using a good keyword research tool. These tools will help you identify the search terms most relevant to your niche. These search terms will in turn inspire posts.
10 Ideas To Create Blog Posts For Your Online Store
Different kinds of blog post types can interest your audience. Here, we will look at some of the most useful ones.
1. How-To Tutorials
How-to tutorials are one of the most popular and malleable forms of marketing content. These tutorials are liked by both millennials and older users, who view them to grasp a new skill.
People always want to know how to do things. And with how-to posts, you can easily show them that while subtly promoting your product or brand.
In an eCommerce store, you can use how-to tutorials to explain the nature and functioning of your product. An increasing number of eCommerce stores across the world have experienced significant success through the use of such tutorials.
2. Industry News
If you want to have a successful blog, you must always stay updated with what’s happening in your industry. If your readers know about the latest developments in your industry more than you do, it will be hard to keep them coming back to your blog.
So, make sure to stay updated and provide reliable and fresh industry news to your audience that interests them. This will also help to build credibility for your brand.
Checklists are like to-do lists. They include certain tasks that you need to complete to achieve a goal.
Most often, completing checklists is fun and entertaining. And fortunately, you can also turn these checklists into elaborate blog posts that may intrigue the readers. Simply mention all the tasks that would be listed in a checklist and elaborate on them.
Lists are one of the best ways of consuming content quickly and effectively. And the best part is that you can make lists of nearly everything.
Often, readers are drawn to titles like “Top 5 Analog Watches” or “Top 10 Coffee Makers worth Investing Your Money”. This is because we are always curious about finding out the best and trendiest things and lists provide that to the readers in an organized manner.
For an eCommerce store, you can create different lists of top products for separate categories for the customers. This will keep the readers engaged.
Infographics are another form of content that is super easy to digest. It depicts the data in a fun and easy-to-read pictorial form that increases engagement. Typically, an infographic comprises a collection of imagery, charts, and minimal text. Here is an example of a simple infographic to optimize a website.
You can create infographics using innovative tools like Canva or PiktoChart. Also, they are great for sharing on social media platforms like Facebook, Twitter, and LinkedIn.
You can create an infographic and publish it as a blog post. They are a valuable tool for visual communication as they excite and engage the audiences.
6. Case Studies
Most people are highly interested in learning about the success stories of companies and individuals and know what exactly happened behind the scenes. And case studies are the best way to gratify the curiosity of such readers. As per a recent study, around 73% of B2B companies use case studies for marketing.
Here is a case study of Envelopes.com about shopping cart abandonment & how it helped in getting 65% more checkout conversions.
Case studies are real-life examples of how one applied their knowledge or used their product or service. Such information can provide a lot of value to the users.
7. Profile Someone or Interview
Nowadays, a lot of purchase decisions are influenced by someone else’s opinions and reviews of a particular brand or product. The influence is even more if the opinion comes from someone renowned or an expert in that specific field.
So, getting an expert to share his/her opinions on your product through an interview can amass great engagement from your audience. Such type of blog content will not only be interesting but also highly useful to the people.
For an eCommerce store, you can get celebrities to talk about your best products and share their thoughts to drive sales.
8. Compile advice from experts
This is also quite similar to interviews. However, in this case, you reach out to some experts and ask them some simple questions relevant to your audience.
You can put together their answers along with your thoughts and inputs and publish them as a post on your blog.
9. Comparison posts
Comparison posts are great as they intrigue the readers. Such posts review two products that do the same thing and end with a final verdict.
Instead of reviewing one product alone, you are comparing it with another. This helps the users to choose between two competing products, and thus, is deemed very useful.
10. Create Resource Posts
Another thing that readers engage with is posts that serve as valued resources. You can compile a list of the best websites, books, toolsets, etc., and create a page where you share them with the users.
Make sure to explain why you listed each resource on the page.
High-quality content creation is the cornerstone of most SEO strategies. It is extremely important to engage your customers with your brand, and your company’s blog can be one of the most beneficial assets for educating customers and improving sales.
So make sure to maintain a good blog that offers rich and fresh content to the readers. Use the aforementioned tools and ideas to create the best content that interests your readers and keep them coming back for more.