The COVID-19 pandemic and the social distancing requirements surrounding it mean the virus outbreak has drastically changed how people work, socialize and shop. Its effects likely mean you must do business differently and handle marketing in coronavirus with care.
Read More How to Keep Your Customers During the COVID-19 Crisis
We live in an age of digital everything. The average person uses their smartphone to wake up and jump online several times throughout the morning. Read More Is Traditional PR Dead?
Even though the healthcare world is moving forward in many ways, it tends to lag behind in terms of marketing strategy — especially when compared to other consumer-centric industries. Read More Marketing and Healthcare: How Do They Fit Together?
“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons
In the 1970s, people encountered an average of 500 ads per day. Today, consumers can fast-forward through commercials and install ad blockers on their browsers to avoid the millions of businesses that want to see them something. Even still, consumers may see as many as 5,000 advertisements each day. Read More Overcoming the Negative Stigma of Marketing and PR Campaigns
