Most companies recognize that public relations, content marketing and search engine optimization are all important for a successful brand presence online. But how they work (or should work) together for maximal impact isn’t always clear.
Although there are several podcast streaming services, iTunes remains the most popular one. Despite the growing the number of Android users, Apple devices still dominated the market with over 63.2% combined market share of podcast consumption including iOS podcast app (51.1%), iTunes Desktop (4.4%), and third-party (7.7%) market share in 2017. In other words, you need to know how to submit podcasts to iTunes if you want your podcast to be a successful one.
Podcasts aren’t a new phenomenon. They have been around for more than a decade. However, in the recent years, they have seen an immense surge in popularity which is evident from the latest data. More popularity means more competition which makes it a compulsion to have a clear and well thought out plan to promote your podcast.
The most important goal of an earned media strategy is to reach the people who need to know about your brand. Getting your content published in top blogs and publications is perhaps the best way to reach your target audience and establish yourself as a thought leader as well as grabbing maximum eyeballs for your business.
When it comes to PR, carpet bombing or advertising through various broadcasting channels such as television, radio, and print media also produces results. However, digital advertising is rapidly taking over the traditional marketing and PR approaches. According to Statista, digital advertising will have almost half the market share by 2020 in the U.S.