Category Archives: Public Relations

4 Tactics Essential for PR Success in 2019

Public Relations

12 March, 2019

Guest Author

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As we’re already wrapping up the first quarter of 2019, it would be a good idea to take a quick look at what the forthcoming three quarters may have in store for PR.

With the advancement of technology, many old-school PR practices have lost their edge.

Guest Author

PRmention is a digital PR agency for startups & SaaS businesses. Occasionally, we accept high quality contributed content and we’d love to hear any ideas you may have. Feel free to email us on guestcolumn@prmention.com if you are interested in contributing.

Why Big Data is the Next Big Thing in PR

Public Relations

29 October, 2018

Guest Author

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Over the past decade, big data has become one of the most significant modern technological trends. Though it continues to evolve, big data is the driving factor behind many ongoing waves of digital transformation, including artificial intelligence, data science and the Internet of Things (IoT). Big data allows businesses in many domains to reveal patterns, trends, and associations within large, disorganized sets of data. Such crucial insight can be extremely useful across a range of industries, which is why many businesses are finding ways to leverage it. Read More Why Big Data is the Next Big Thing in PR →

Guest Author

How PR, Content Marketing and SEO Fit Together

Public Relations

6 June, 2018

Dawn Mentzer

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Most companies recognize that public relations, content marketing and search engine optimization are all important for a successful brand presence online. But how they work (or should work) together for maximal impact isn’t always clear.

Dawn Mentzer

Dawn Mentzer is a contributing writer for Straight North, a leading Chicago SEO company that provides a full suite of Internet marketing services. As a solopreneur and freelance writer, she specializes in marketing content — and collaborates with clients nationally and globally.

www.straightnorth.com/

How to Get Published on Popular Blogs and Publications in a Single Shot

22 January, 2018

Pratik Dholakiya

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The most important goal of an earned media strategy is to reach the people who need to know about your brand. Getting your content published in top blogs and publications is perhaps the best way to reach your target audience and establish yourself as a thought leader as well as grabbing maximum eyeballs for your business.

Pratik Dholakiya

Pratik Dholakiya is the Founder of PRmention.com.

www.prmention.com/

How to Enhance PR Results Using Behavioral Targeting

6 December, 2017

Lucy Manole

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When it comes to PR, carpet bombing or advertising through various broadcasting channels such as television, radio, and print media also produces results. However, digital advertising is rapidly taking over the traditional marketing and PR approaches. According to Statista, digital advertising will have almost half the market share by 2020 in the U.S.

Lucy Manole

Lucy Manole is a creative content writer and strategist at Right Mix Marketing Blog. She specializes in writing about content marketing, SEO and social media. When she is not writing or editing, she spends time reading books, cooking and traveling. You can follow her on Twitter at @rightmixmktg.