When it comes to Ecommerce stores, competition will be tough, and brands must attract more customers. Here, Email marketing will be your fantastic partner in transforming your smallest brand into an Ecommerce giant.
Email marketing will be the best and cost-efficient way to extend your audience and increase your sales, considering that the number of emails sent and received could reach 347 billion every day by 2023.
Alright, I know you’ll be curious to know the benefits of email marketing.
Let’s dive in to know more about the benefits of email marketing so that you can acquire leads and generate sales for your Ecommerce store.
What is Email Marketing?
Email marketing is the practice of promoting your brand, products, or Ecommerce store via email. It can also be used to communicate with your potential customers to raise brand awareness and boost sales.
Why Is Email Marketing Important For Ecommerce Stores?
Email marketing is highly crucial for Ecommerce stores because it allows you to target active customers and make them feel special by recognizing and thanking them for their commitment.
It also allows you to target less active people and provide them incentives to become more involved.
Overall, Email conversion rates are at least three times greater than social media conversion rates. It allows you to personalize your business, contributing to the establishment of trustworthy relationships with customers. It also acts as an excellent way to generate leads, increase sales, and boost conversions.
What Are The Benefits of Email Marketing For Ecommerce Stores?
1. Emails Get High ROI
In the Ecommerce industry, it is said that results are all that matters. With this in mind, the return on investment is the primary reason most businesses invest in email marketing.
Email marketing offers a better average Return On Investment (ROI) than other marketing mediums. Now, Let’s look at the stat and see why email marketing can assist your Ecommerce business more than you believe.
As you can see, the ROI for each dollar invested in an email campaign is about $40.
While there are numerous benefits to email marketing, the ROI that emails can provide to a business is undoubtedly the best among many different marketing strategies.
Email marketing is one of the best weapons for increasing conversions without costing a fortune because it is simple to design and deliver to your subscribers.
Email is the most successful marketing channel available to any online business. Perhaps it is time to prioritize email marketing to enjoy its benefits.
2. Emails Increase Conversion With Segmentation
The old approach of sending the same email to every subscriber or customer is no longer effective.
Businesses that experience the best results from their email marketing segment their data and campaigns to ensure that they send the most appropriate message to individuals.
Segmentation is one of the best ways to increase your email conversions. And if you’re doing it right, you can convert more customers.
Remember, highly segmented emails can generate three times the revenue of unsegmented emails. So, create list segments depending on the information you have on your consumers.
Segmenting your audience is a proven approach for sending personalized emails. So that your consumers receive messages from you that are relevant to them – this will increase their engagement with you.
There are various methods to segment your email list to send more focused messages, such as:
- Email activity
- Purchase history
- Customer subscription
- Email engagement
Drive more sales and traffic and may even recommend specific categories of products based on a customer’s buying history. And, it also improves your brand image and reputation.
3. Emails Uncover Sales Opportunities
Email marketing is beneficial at all stages of the purchasing process. For example, you can persuade someone to buy your product, build brand equity after the sale, and encourage future purchases.
According to Marketing Week, email contributes over $37 billion in retail sales each year.
And, if you’re new to email marketing, start with two campaigns: one for customers and one for prospects.
As your list expands from various sources, segment your campaigns by the audience and try A/B testing and offers to see what works best.
You can then segment further by categories such as product interest, behavior, and demographics and construct multi-email campaigns with tailored messages and offers for each group.
Your success will be influenced by your content, tone, design, frequency, and offers. Make sure to track both behavior and outcomes. As you fine-tune your efforts, your Ecommerce sales will continue to rise.
To be honest, email marketing has shown to be an excellent marketing approach throughout the years, whether you are addressing individual customers or business clients. You can count on email marketing tactics to create B2C sales and keep your Ecommerce game on point.
4. Emails Improve Brand Awareness
Some of the world’s most renowned brands are so well-known that they are easily identified with the market they operate in because all of their emails are timely and expertly chosen.
Email marketing is a terrific technique to create your brand identity since it allows you to have direct access to your potential customers’ inboxes. You’ll have an advantage over your competition if you start providing excellent material for them.
When you regularly engage with your target audience, they will become more aware of your brand and its stands. Because you’ll always be in their email, your subscribers will become acquainted with your products, services, and company as a whole.
As you publish relevant information about your company or industry, you may generate a reputation as a valued resource, which aids in developing trust with potential consumers.
With these, you can even utilize your emails to solicit valuable feedback. Are your customers satisfied with the material you’re providing? Would they be interested in learning something new?
You can even use a survey tool or start a social media discussion. And encourage customers to post product reviews on your website and other social review sites. This will not only improve your brand identity but will also allow you to better service your customers.
With feedback from potential customers who have purchased from you, you will know precisely how to improve customer engagement.
5. Emails Save Time
There are always time and money limits in any business, especially in a small business.
Even targeted direct mail efforts like delivering flyers to local mailboxes can be expensive. You might spend many dollars on every flyer distribution.
But all of this time spent might not work on your business, which will result in missed money and opportunity to interact with your clients.
The optimal use of time and budget is one of the most significant benefits of email marketing for small businesses. It is not difficult or time-consuming to create a quality email marketing campaign.
One of the most obvious benefits of email marketing is that it is less expensive than other marketing platforms. For example, email is a low-cost marketing channel when compared to social media advertising and sponsored search.
Brands can spend on email marketing platforms, and some ESPs are at an affordable fee to expand the email list. And the advantage of an email marketing platform is that once you choose a plan, the amount of money you pay each month is predictable.
6. Emails Are Easy To Get Started
Email marketing does not always necessitate a large team or reams of technical expertise to be successful. It is undoubtedly feasible to add flair to an email campaign. With that, You can send plain text, graphics, videos, or attach files, whatever is most appropriate for your message.
So, once you’ve decided on a marketing platform and build your list, you can start building automated workflows to send your subscribers to various phases of the customer journey and based on different activities they take on your website.
Some email providers will even offer templates, drag & drop editors, which allow you to swiftly and efficiently construct spectacular campaigns.
Another significant advantage of email marketing is that you can easily track your performance. Most email marketing software enables you to track open, click, and conversion rates, making it easy to boost your campaign.
7. Emails Restore Lost Revenue
Email marketing is an Ecommerce store’s sneaky weapon for recouping lost revenue. With the ratio of abandoned carts approaching over 68.80%, businesses must find a method to recoup lost revenue and drive growth.
Email marketing automation is one of the most cost-effective ways to increase sales and conversions using campaigns that attempt to re-engage customers with their abandoned carts.
Dynamic workflows will help you by sending your incentives the instant a customer abandons the cart. As a result, when your consumers check their inboxes, they will receive a reminder directing them to their order.
Combating cart abandonment is one of the most significant advantages of email marketing and marketing automation. As a result, you can reap an abundance of benefits in your Ecommerce store with an abandoned cart email marketing template.
Grow Your Business With Email Marketing
There are numerous email marketing benefits to reap if you’re doing it right, ranging from creating long-term customer relationships to driving higher conversions and uncovering extra sales opportunities.
All of the above email marketing benefits imply that your Ecommerce store can grow if you utilize the right strategy.
So, why wait any longer now that you know how to benefit from email marketing?
So, Next time Consider these perks to incorporate them in your business strategy and get ready to conquer the Ecommerce business market.
Janani is a Content Writer at TargetBay, an Ecommerce Marketing Cloud used by thousands of online stores across the globe. When she isn’t writing, she can be found riding the Metro and enjoy trying new local foods.