Category Archives: Public Relations

How to create actionable content for PR campaign

How To Create Actionable Content That Drives Engagement For Your PR Campaign

Using Public Relations campaigns to boost your online visibility is one of the major trends, particularly for local businesses. However, exploiting the full potential of public relations for small- and- medium-scale businesses is still somewhat of a rarity. One of the most common reasons behind this shortfall is the failure to produce actionable content for successful public relation campaigns.

Read More How To Create Actionable Content That Drives Engagement For Your PR Campaign

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral
Content blunders that can affect a PR campaign

5 Content Blunders That Can Crash Your PR Campaign In No-Time

If you are familiar with the digital marketing world, you must have heard people talk about content marketing. Though it is one of the most powerful marketing tools, can it be used to maximize your brand’s PR exposure? The answer is yes. However, you will need to create high-quality content if you want to turn your PR campaign around with the help of content marketing tactics.

Read More 5 Content Blunders That Can Crash Your PR Campaign In No-Time

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral
Tips for building a brand story

9 Tips For Building Brand Stories That Can Influence Audience Sentiments

We’ve all grown up listening to stories and enjoying them and till date, nothing has changed. Compelling stories are easier to remember compared to cold, hard facts.

This is why storytelling can be an effective tool to communicate with and motivate the masses, and digital PR agencies are focusing on storytelling in their PR campaigns. While storytelling may seem fairly simple, using brand stories to influence human emotions can be tricky.

Read More 9 Tips For Building Brand Stories That Can Influence Audience Sentiments

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral

10 Methods to Measure the Success of a PR Campaign

Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the loopholes in it, which can be studied for improving future campaigns.

Read More 10 Methods to Measure the Success of a PR Campaign

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral
Media Relations tips for your Business

Expert Guide: Integrating Media Relations with Your Business Strategy

Media relations entails connecting directly with those who make news and features in the mass media. It works to make the most of favorable coverage in the media without directly advertising. One of the biggest challenges of dealing with the media is figuring out what they’re looking for and enabling them to present your brand accurately.

Read More Expert Guide: Integrating Media Relations with Your Business Strategy

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral