Category Archives: Public Relations

Matrices to measure the success of a PR Campaign

10 Methods to Measure the Impact of PR Campaign

Whenever a company runs a PR campaign, it invests considerable money and efforts in it. It, therefore, becomes necessary to measure the success of that PR campaign. Besides, measuring the effectiveness and the impact of a campaign will also help you identify the loopholes in it, which can be studied for improving future campaigns.

Read More 10 Methods to Measure the Impact of PR Campaign

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral
Media Relations tips for your Business

Expert Guide: Integrating Media Relations with Your Business Strategy

Media relations entails connecting directly with those who make news and features in the mass media. It works to make the most of favorable coverage in the media without directly advertising. One of the biggest challenges of dealing with the media is figuring out what they’re looking for and enabling them to present your brand accurately.

Read More Expert Guide: Integrating Media Relations with Your Business Strategy

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral
Digital-PR-for-startups-PRmention

How Digital PR Can Turn the Tide for Startups

The world of startups is a confounding one. The instant startup owners start to think that they’re out of the woods, they realize there’s still a long way to go. In such a scenario, anything that aids business success would be welcome. Digital PR can be an effective tool.

Read More How Digital PR Can Turn the Tide for Startups

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral
PRmention-PR-Disaster-Lessons-to-Learn-and-Expert-Advice

PR Disaster: Lessons to Learn and Expert Advice

One of the trickiest challenges you will ever face when launching and growing your business is doing your public relations right. In its most generic term, public relation involves activities that promote a positive image and foster goodwill in order to increase sales while conveying the right message.

Read More PR Disaster: Lessons to Learn and Expert Advice

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral
How-PRiis-Different-than-Advertising-PRmention

How PR is Different than Advertising

“If a young man tells his date how handsome, smart and successful he is – that’s advertising. If the young man tells his date she’s intelligent, looks lovely, and is a great conversationalist, he’s saying the right things to the right person and that’s marketing. If someone else tells the young woman how handsome, smart and successful her date is – that’s PR.” – S. H. Simmons

Read More How PR is Different than Advertising

Taral Patel is PR Executive at PRmention, a Digital PR Agency helping businesses grow through their highly-innovative approach to engaging with audiences. Being a certified digital marketer, he understands how modern technology shapes the PR industry. In his free time, he loves to hang out with his friends, and cheers for FC Barcelona. Connect with him on Twitter @connect2taral